What are the highlights of your career so far?
I am an HR Professional with more than thirty years of senior Human Resources Management practice in Retail, Hospitality, Leisure and Aviation.
Prior to Abu Dhabi and Etihad Aviation Group I worked for seven years with Alshaya Group as Head of Learning supporting the career development of more than 90,000 team members in 19 countries. Before joining Alshaya Group, I worked with Peninsula and Orient (P&O) in the South Pacific supporting their international Cruise fleet and Hilton International Group as the People and Development Director responsible for HR delivery and Management training within Europe supporting over 500 Hotels.
In addition to my professional development work with Alshaya Group, Hilton, YUM and P&O, I have been an Executive industry coach for American University Dubai, Harvard University, Greenwich and Nottingham Universities, Rolls Royce and Bass.
People development is my passion, helping others to overcome real and imagined obstacles to achievement, whilst creating an environment of trust and the ability to avoid ambiguity.
How has your experience in the Middle East developed?
My time in the region has been exceptional, I’ve lived in many countries around the world including Russia, the United States of America, Australia, France, The Netherlands, The United Kingdom and even as far at Vanuatu and Fiji. (look these up) I can honestly say that the beautiful people of the UAE, KSA and Kuwait are some of the kindest and most generous on earth. Thank you!
My purpose has always been to create a movement not a moment of care and kindness with everyone I meet. Have you ever tried this? The currency of being human? Simply asking people what they think opens such incredible opportunities, it’s what I am such a big fan of the art of Coaching and being me. Keeping it brave and safe, quite a challenge but it’s been an exceptional journey. Have you ever tried this? Asking yourself who you are and giving yourself permission to be radically confident. Never underestimate how unique and exceptional you are. In any moment, who and what do you need to be? Give yourself permission to be you. Remember people don’t care how much you know until they know how much you care. Own it, be inspired and be brilliant!
Managing such huge teams globally what would you say was your key to success?
My Mantra is: Let’s keep it human. The more we develop being human the more effective we’ll be. Many businesses focus on human doing. Empowering your people but coaching, driving diversity and inclusion and daring to care. People never forget how you make them feel. Most important career learning- People don’t care how much you know until they know how much you care ❤️ my values? Respect, Hear, Acknowledge and Remember
What are the biggest challenges for you and your industry in the next five years?
Biggest Challenges for the next 5 years.
It’s absolutely about keeping it human and developing the power skills for our leaders. Coaching, Emotional Intelligence, Empathy, Authenticity, Independence, Self-Awareness and Humility. In short Being Human.
I am proud of our transparency, clarity and the ability to help our teams grow, flourish, succeed and care for our people.
What advice would you give to future talent?
“It’s difficult to avoid hard work. But aspiring leaders should also think about their legacy and the value they add to the people they lead. Never underestimate the importance of understanding what the person in front of you needs, keep it human. People don’t care how much you know until they know how much you care. People will never forget how you make them feel. All humans need four things from each other. Respect, Acknowledgment, to be Heard and ultimately Remembered.
Never underestimate the power of strong eye contact and a smile. Two, focus on a genuine, warm welcome. Three, a friendly offer of assistance, How can I help you today? What do you need from me? Four, follow up with additional offers of help and a personal introduction, for example ‘my name is Andrew if you ever need anything from me just ask! Finally offer a fond and sincere farewell.
Spotlight On Andrew Støtter-Brooks